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Let's learn; small business website vs Facebook page. Plenty of local businesses run entirely on a Facebook or Instagram page, and most days it feels like enough. Posts go up, regulars like and comment, bookings trickle in through DMs. It works, right up until someone who's never heard of the business tries to find it. That's where the gap shows up. Someone searching Google for “[your service] near me” isn't going to stumble onto a Facebook page they didn't know existed. They